In 2011 Huhtamaki Oyi acquired Prisma Pack, a Brazilian hygienic films manufacturer which now operates under the name Huhtamaki Filmes Brasil Ltda. The acquisition reinforced Films business segment’s global presence and strengthened its product offering in a fast growing market. The segment now is able to serve global key customers from a local supply position in Asia, Europe, North America and South America.
Films has invested in a new extrusion coating production line, which is to support the identified potential for business in back sheet products.
The line enables the manufacture of more sophisticated products with multicolored prints. In the future, Huhtamaki Filmes Brasil Ltda. acts as a one stop shop for back sheet offerings:
• Standard back sheet (2 color in-line printed)
• Premium textile back sheet (2 color in-line printed)
• Super premium laminated back sheet (4 color inline printed).
With the new line, Huhtamaki Filmes Brasil Ltda. is well on its way to transform from a commodity supplier to a premium supplier, not only in Brazil but also in South America. Focus for years to come is to supply added value products such as cloth-like back sheet, printed laminated packaging films together with in-line printed back sheet. The long-term target is to reach a leading position in siliconized single wrap films and to translate knowledge and expertise from Europe and Asia to the Latin American market.
About a HUHTAMAKI OYJ
Huhtamaki Group is a leading manufacturer of consumer packaging and specialty, with net sales in 2012 amounted to € 2.3 billion. Foodservice and consumer goods markets are served by approximately 14,400 people in 64 manufacturing units and several sales offices in 31 countries. The mother company, Huhtamäki Oyj, has its headquarters in Espoo, Finland and its share is quoted on NASDAQ OMX Helsinki Ltd. Additional information is available at www.huhtamaki.com